Bounce rate definition is the proportion of visitors who left your internet site/webpage from the entry point without having done any activity. Activity would mean clicks made & pages visited. High bounce rate points too the content presented or even the way it was presented has not been relevant for the entrance options.

Visitors landing on your own entry page are thought to bounce if they:

Close your window or an open tab

Types a fresh URL

Leave the website by clicking the BACK button

Click a link on the page that can take them to some other site.

Or the Session timeouts (generally taken as 30 mins)

Why many people are looking for ways to lower Bounce Rate?

The fact is simple – The lower the bounce rate, higher the opportunity of visitor browsing your website pages and converting.

Google.com analytics specialist Avinash Kaushik has told you:

«It is basically hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying.»

Now, the greater question is – How to control the Bounce Rate?

Content – The content available in your website is the major factor for bounce rate. If this article is tightly related to the visitors expectations the likelihood is that they won’t bounce from your site without visiting other chapters of website. For E.g. if your site is about IT Conferences and also on landing page you happen to be talking about general stuff instead of educating the visitors about the benefits of attending your conferences, then readers are more likely to leave your internet site due to insufficient desired information.

Website Load Time – Try to reduce the website load time – It’s really nearly impossible to find patient visitors. Instead of using heavy animations on the complete page that can lot of time to load, use animation only within the banner area and provides text content in remaining area of the page. This will make user read this content and inside the mean time your animation will even load.

Flow – Provide any visitors with proper entry points to find their way. Do proper linking towards the internal pages that guide them to their regions of interest. Most of the visitors bounce given that they were not able to navigate to relevant pages. Make your navigation flow user friendly by categorizing and sub-categorizing.

Above the fold – All your information and facts has to be placed ‘above the fold’. This includes your ‘call to action buttons’. ‘Above the fold’ is that the main website that you see with out a scroll. Research states that 60% – 80% of visitors is not going to scroll your web site ‘down the fold’, so the best opportunity is lying ‘above the fold’.

Popups – No one likes Popups, specially when then appear as a possible unwanted guest. They are the biggest distraction, when a visitor is seeking some important information. Even the feedback popup, sometimes annoys the visitors and they bounce.

The previously referred to points will surely help you reduce your website bounce rate

We at AfterTheNet – The Web Strategy Company follow the above mentioned keyword technique to supplement our clients with the most basic for the most advanced techniques for any goal they choose to reach making use of their website. Our step wise approach provides them with the complete visibility of their website – that they can are lacking very often, in deficiency of a trustworthy resource.